On Saturday, July 31st, over 1000 people attended Sovereign Brands’ Summerfest at Rick Ross’ Promiseland Estate in Atlanta. The blue-themed party attracted guests from far and wide to celebrate the brand new Belaire Bleu! As guests arrived to the first-ever Sovereign Brands event, they took a walk down the blue carpet, grabbed glasses of Belaire Bleu, and spent the entire afternoon popping bottles of Belaire, Bumbu, McQueen and the Violet Fog, and Villon, while gathered around the largest private pool in the country! VIPs in attendance include Rick Ross, Light Skin Keisha, Peachie Wimbush, Curren$y, Flipp Dinero, Lil Keed, Anaya Lovenote, Calboy, Melly Sanchez, Poni Capri, JuS, Sovereign Brands CEO Brett Berish, and more.
Sovereign Brands Portfolio Includes:
- Belaire, a critically-acclaimed, award-winning range of French sparkling wines with four existing cuvées, Belaire Rosé and Belaire Luxe Rose (America’s No. 1 Rose’s in the Premium Sparkling Wine & Champagne Category), Belaire Luxe and Belaire Gold.
- Bumbu, the fastest growing and best-selling premium rum in the US, crafted in small batches in Barbados.
- McQueen and the Violet Fog, a revolutionary, small-batch gin produced in in the hills of Jundiaí, Brazil, and crafted with a total of 21 botanicals.
- And the newly launched Villon, (@VillonFrance) an alluring spirit hand-crafted made with VSOP Cognac, French Spirits distilled from wheat, and natural flavors.
