Lil Baby dropped his new clothing line 4PF with a joint collaboration with PURE Atlanta on Thursday, December 26th. The line which stands for “four pockets full” is the first merchandise venture for the Atlanta-based rapper. Lil Baby performed his hit single “Whoah” accompanied by the Reggie Gibson music children’s choir.
Lizzie PURE, owner of PURE Atlanta said it was an honor to work with Lil Baby on premiering the line as he has been a part of the PURE family for years. “This is our tenth year here in Lenox and what a great way to celebrate that milestone, ” Lizzie said. “We’ve been a supporter of hip hop culture in this city from the beginning and we will continue to be. We pride ourselves on being a resource for hip hop artists throughout their career.”
After the private performance Lil Baby walked through the mall surprising fans with shirts from the line. Quality Control CEO label P was in the building along with label mate JT (City Girls).
