ATLANTA, GA – July 18, 2024 – The iconic brand FUBU, The Collection renowned for its “For Us, By Us” ethos, is set to make its stateside return at Atlanta Fashion Week 2024. Featuring its Fall 2025 menswear and suits collections, FUBU will take center stage with a full runway presentation on Friday, October 4, 2024, at 8 PM.
The runway show on October 4th will feature FUBU’s reimagined classic pieces, infusing fresh energy and style into their 2024-25 collections and a special appearance by FUBUsuits. “We’re thrilled to share our new vision with the world,” said Carl Brown, President, and co-founder of FUBU, The Collection and hotelFUBU. “This collaboration with Atlanta Fashion Week marks a significant milestone for FUBU, bridging our iconic past with a vibrant future in fashion and beyond.”said Cecily Groves, VP of Brand Management and Licensing at FUBU and co-founder of hotelFUBU.
In addition to the highly anticipated runway show, FUBU will host a two-week FUBU ARCHIVE Art Gallery exhibit at Buckhead Art & Co. from October 7 to October 21, 2024. Curated by Team FUBU and Trap Music Museum, this exhibit will celebrate the brand’s rich history and its innovative future, launching at the pinnacle of Atlanta Fashion Week.
“The FUBU ARCHIVE gallery experience will showcase a multimedia presentation of legendary memories and milestones,” said Angela Watts, founder of Atlanta Fashion Week. “Creatively displayed, the gallery will offer visitors a unique insight into FUBU’s storied history, along with a sneak peek at the brand’s present and future directions. This collaboration with Atlanta Fashion Week, Buckhead Art & Co., Trap Music Museum and Uncommon Impact Studios represents a major milestone for FUBU, reintroducing the brand to a new generation of fashion and cultural enthusiasts.”
Atlanta Fashion Week 2024 is a five-day cultural event from October 2 – 7, 2024, offering a comprehensive showcase of the latest trends and innovations in the fashion industry. The week will include exclusive runway shows, fashion presentations, and pop-up shops, alongside insightful panel discussions and an art exhibit opening. Designed to highlight the collections of both established designers and emerging talents, this event will attract industry professionals, influencers, and fashion enthusiasts from around the world.
Event Details:
FUBU Runway Show:
Date: Friday, October 4, 2024
Time: 8:00 PM ET
Location: Atlanta Fashion Week Main Stage
FUBU ARCHIVE Art Gallery Exhibit:
Dates: October 7 – 21, 2024
Location: Buckhead Art & Co.
Event programming to be announced
For more information, please visit: www.fubu.com or www.atlantafashionweek.co
FUBU, The Collection
Carl Brown, Co-Founder & President – FUBU, The Collection
About Atlanta Fashion Week
Atlanta Fashion Week (ATLFW) is dedicated to transforming into a renowned global fashion destination, driven by the mission to embrace and promote diversity, innovation, and creativity in both fashion and art. Our foremost objective is to establish a dynamic hub that fosters interaction among fashion designers and visual artists, showcasing groundbreaking work on a global scale. Nestled in a city that has been at the forefront of cultural dialogues for over 30 years, ATLFW serves as a platform for creative expression.
By integrating visual art into our concepts and events, we create immersive experiences that captivate and inspire. This fusion of fashion and art not only enriches our cultural landscape but also fosters a community where diverse forms of creativity can thrive together. ATLFW spotlights fashion designers and visual artists who defy conventions, charting a course for current trends that will define the creative landscape in the years ahead. Positioned at the crossroads of fashion, art, music, and culture, Atlanta Fashion Week resonates as a powerful influencer in shaping the narrative of the creative industry.
About FUBU
In 1992, four friends from Hollis, Queens came together with one vision — to defy the odds and create a line of sportswear made by the culture of hip hop and for it — for us, by us. The brand they started launched the streetwear industry we know today. In 2024, FUBU returned to its roots, renewing full distribution in the U.S. and preparing for the 2025 elevation to an exclusive Designer collection that combines contemporary design and meticulous quality with classic style on a whole new level.
About Uncommon Impact
Uncommon Impact Studio is a strategy & investment firm purpose-built to dismantle structural barriers to economic freedom. Founded on the truth that we are all given to grow, we leverage our deep expertise, lived experiences and extensive networks to offer a wide range of services and investment opportunities that meet underrepresented visionaries and bold ideas where they are with what they most need. Collectively, we transform ideas into lasting value that scale and give rise to a society where all can thrive.
About Trap Music Museum
Trap Music Museum is an interactive experience that uses art to showcase the rich culture of trap music, one of the most popular genres of music today. By paying homage to the inspiring trials and triumphs of today’s biggest trap stars and providing a platform for emerging artists.
About Buckhead Art & Co.
Buckhead Art & Company, nestled in The Shops of Buckhead Atlanta since September 2016, stands as a beacon of artistic excellence and community engagement, using art for storytelling, joy-building, and empowering historically marginalized individuals. Acquired by Karimah McFarlane in June 2023, the gallery has been infused with fresh energy and vision, fostering a welcoming environment for meaningful and immersive art experiences. Spanning 4,000 square feet with high ceilings and pristine white walls, our gallery amplifies the beauty of showcased artwork and has solidified its reputation as a premier destination for fine art enthusiasts locally and beyond.
