March 25, 2022 — (Hollywood, CA) — Primed to pop off in a big way this year, buzzing Florida rap phenomenon 350Heem unleashes a new single and music video entitled “Back 2 The Block” via Motown Records today. Listen to “Back 2 The Block”—HERE. Watch the music video HERE.
The track glides over a skittering beat punctuated by 808s and a slick bass line. 350Heem switches his flow from galloping verses into a sharply succinct hook. Meanwhile, he addresses naysayers head-on with a word of advice, “Stop all that hating and go get some money or something.” In the accompanying visual, he hustles at a classic carwash in between rapping to the mop. It places his personality in the spotlight.
It arrives on the heels of his acclaimed 2021 mixtape, Major League. Beyond knocking hundreds of thousands of streams out of the park, it earned widespread critical praise. Earmilkhighlighted the single “Scat Day” [feat. NoCap] and wrote, “His fluid verses and catchy chorus stick to the eardrum, making it hard not to bop along to the hook.” OkayPlayer named it one of “15 New Hip-Hop & R&B Albums You Should Be Listening To.” Spin also invited him to share his predictions for the 2021-2022 NBA season.
Everything just sets the stage for music to come from 350Heem. Get ready!
For now, let him welcome you “Back 2 The Block.”
Photo Credit: Idris Abdullah
FOLLOW 350HEEM
About 350Heem:
When 350Heem opens his mouth, melodies spill out like he’s exhaling. The rising rapper from Lakeland, Florida, has broken through thanks to the unstoppable talent powering the stream of street anthems he’s issued over the past few years. But just because his songs sound effortless doesn’t mean he hasn’t hustled — his relentless work ethic is fueled by a hunger to be the first from his area to touch the whole world. With singles like “Built 4 This” (which took off on TikTok) and “F**k a Friend,” Heem built a loyal audience thanks to his mellifluous flow, party-starting bars, and ability to conjure hooks out of thin air. But with recent singles like “Tomorrow” and his forthcoming mixtape Major League, Heem reveals a deeper side to his music without sacrificing any of the joy of his earlier cuts. For a long time, Heem never thought this sort of success was possible. At every turn, he was told people from Lakeland don’t make it out, and certainly not as rappers. But his friends eventually pushed him so hard that he couldn’t ignore his own talent. That purity of purpose is felt in the string of infectious projects he’s released the last few years — they float with the passion of a young artist discovering his gift. This journey is why his music feels so rich. And despite the hurdles he’s faced, he’s determined to see his music through, to prove that not only 350Heem, but kids from Lakeland, can become household names.
