- The 2025 SIAC Basketball Tournament (featuring Morehouse, Clark Atlanta, Fort Valley, Tuskegee and more) will take place March 4 – 8, 2025.
- The 2025 SWAC Basketball Tournament (featuring Grambling, Southern University, Alabama A&M, Alabama State, and more) will follow on March 11 – 15, 2025.
Atlanta, GA, Feb. 18, 2025 – The Southern Intercollegiate Athletic Conference (SIAC) is
making history as it brings its highly anticipated 2025 SIAC Basketball Tournament to Atlanta,
Georgia, from March 4–8, 2025—the first time in the tournament’s storied history that it will be
hosted in the city.
Atlanta Fulton County Recreation Authority (AFCRA) proudly welcomes the SIAC Championship
Tournament to Atlanta, recognizing the tournament’s cultural and economic impact on the city
and the deep historical ties SIAC holds with Atlanta’s HBCU community.
SIAC Commissioner Anthony Holloman expressed the significance of this moment, stating, “The
SIAC Conference originated in 1913 during a meeting at Morehouse College to protect
intercollegiate athletes among Black colleges. For Atlanta to host this conference in 2025 is a
full-circle moment that celebrates over 112 years of history supporting and celebrating Black
athletes.”
The SIAC is a premier NCAA Division II conference consisting primarily of historically Black
colleges and universities (HBCUs) across a seven-state footprint. The tournament will showcase
15 member institutions, including Morehouse College, Clark Atlanta University, Albany State
University, and Tuskegee University, competing for the SIAC Championship title.
In addition to the high-energy basketball matchups, the 2025 SIAC Basketball Tournament will
deliver a weeklong celebration of sports, culture, and community impact with premier events
such as HBCU ATL Fest, ChangeHER Brunch, SIAC Cares, and exclusive alumni and student
celebrations—setting the stage as a precursor to March Madness.
Kerry Stewart, Executive Director of The Atlanta Fulton County Recreation Authority (AFCRA),
emphasized the significance of Atlanta hosting this tournament: “Hosting the SIAC Tournament
is a huge win for the city of Atlanta, and we hope the conference will return. Our city continues
to prove its leadership in hosting major sports events, and this is yet another opportunity for
Atlanta to shine. Under the leadership of Keshia Walker, Insights Marketing will ensure that the
official auxiliary events surrounding the SIAC tournament are second to none.”
As a global hub for Black culture, sports, and entertainment, Atlanta offers an unrivaled
backdrop for the passion, legacy, and excellence of HBCU athletics. Home to several SIAC
institutions, including Morehouse College and Clark Atlanta University, the city is uniquely
positioned to amplify the historical and cultural impact of Black college sports.
By hosting the SIAC Championship Tournament, Atlanta reaffirms its commitment to supporting
HBCUs, fostering economic opportunities, and showcasing the best in Black collegiate athletics.
The tournament is expected to generate significant economic impact, drive student and alumni
engagement, and further cement Atlanta’s status as a premier sports and entertainment
destination.
2025 SIAC Tournament Culture Events Schedule
Tuesday, March 4, 2025
● SIAC Cares | 10:00 AM – 2:00 PM | Thomas Cole Exhibition Hall at Clark Atlanta
University
● Cigars & Conversations | 7:00 PM – 11:00 PM | Fellaship – 110 Centennial Olympic Park
Dr, Atlanta, GA 30313
Thursday, March 6, 2025
● HBCU ATL Fest | 6:00 PM – 11:00 PM | Clark Atlanta University Trevor Arnett Quad
● Night Parties
○ Suite Lounge | 10:00 PM – 3:00 AM
Friday, March 7, 2025
● Game ChangeHER Brunch | 9:30 AM – 11:30 AM | Thomas Cole Exhibition Hall
● HBCU ATL Fest | 12:00 PM – 11:00 PM | Clark Atlanta University Trevor Arnett Quad
● Night Parties
○ Suite Lounge | 10:00 PM – 3:00 AM
Saturday, March 8, 2025
● Sponsor Appreciation Brunch | 10:00 AM – 12:00 PM
● HBCU ATL Fest | 12:00 PM – 11:00 PM
● Day Party at Opium Nightclub | 3pm – 9pm
● HBCU Pardi Gras | 9:00 PM | Forbes Arena
The 2025 SIAC Basketball Tournament’s auxiliary events will be produced by Insights
Marketing, ensuring a high-quality, engaging experience for alumni, students, and fans
throughout tournament week. Insights Marketing has a proven track record in elevating HBCU
events, cultural festivals, and sports activations, making them the ideal partner for this historic
SIAC tournament.
Fans, alumni, and supporters are encouraged to experience the 2025 SIAC Basketball
Tournament live in Atlanta and take part in the weeklong festivities. For more information on
tickets, schedules, and events, visit www.siacatl.com or www.thesiac.com or follow on Instagram
at @siacatlanta .
